Snickers
Snacklish
The Gold-OBIE winning Snickers outdoor campaign, was one of the largest outdoor media takeovers of all time.
The branding effort not only blanketed cities all over the country, Snacklish, a language created to Snickerize any word was also created online.
With never showing a product shot or saying the candy’s name everyone instantly knew it was Snickers. What many didn’t know was the messaging itself was a metaphor for eating one.
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Michelin Tires
A Better Way Forward.
How do we prove Michelin tires are indeed, "a better way forward" in a market overrun with rubber? By going back to our roots. The Michelin Man is one of the three oldest advertising icons of all time. So to pay homage we created these collectable, throwback posters for the HydroEdge product line. Each ad highlighted a specific tire benefit. Using the historic and iconic “Bibendum” spokes character, we created retro artwork that brought back the rough and tough image of Bib and his fight against the road. Posters were used in promotional programs, conventions, sales materials and released online.
So any luck with those other other two mascots that are older than Bib? The Michelin Man, also known as Bibendum, after the designer who created him, was created in 1898. Aunt Jemima came to the breakfast table in 1889 and that Quaker Oats guy (no, not Wiford Brimley) was developed in 1877.
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CheckThatVIN Used CarBefore You Get In, Check That VIN.
In order to take autotitleinfo.com, a Department of Justice site powered by CARCO group, a research leader in background information, and make it compete with established consumer brands such as Carfax and Autocheck, the first thing we had to do was change their name to make it more consumer friendly. Once that was done, getting their name out there, with a very limited budget, was no easy task.
So we created an unbranded character, complete with fake calls-to-actions (that would be more likely to get passed around). Then seeded his videos on several user-generated sites including: YouTube, college humor, vimeo and select influencer blogs. Each video led to a unique unbranded landing page that when clicked, redirects to CheckThatVIN.com. We also created social accounts where we tapped into trending hashtags to promote our video and managed a facebook page to establish a community of used car shoppers and loyal consumers. The second video (a prequel) then dropped to reveal and confirm our character was a fraud by showing him in an older poorly-made local cable spot where he portrayed a Used Car VIN Doctor.
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