The Wall Street Journal
Read Ambitiously.
In this campaign, 125 years of tradition meets innovation as the most-trusted news source takes its newspaper to a whole new place, your mobile devices. To execute this ambitious task of bringing The Journal to life we searched through dozens of front pages across the US, EMEA and APAC markets to stay true to the product.
WSJ.D Video
Content Creation
Created a video to highlight columnists and promote one of the more popular news sections in an effort to increase subscriptions.
Risk & Compliance
Know What You're Getting Into.
Created a unique, brand look for a specialized product an targeted the audience of Risk and Compliant officers. Then spoke to them in a language they understand-confidence and fear.
FACTIVA
Unleash the Power of Search.
To convince research analysts, scientists and data miners that Dow Jones provides the most comprehensive search engine available we developed this idea that quickly illustrates product’s power and speed. Then dove deeper with step-by-step videos on how it works.
WSJ+
Video Content Creation
Produced a video to introduce the WSJplus Loyalty Program. The nature of the video allows content to be changed on the fly to showcase the value of our subscription and WSJ offerings to select-target audiences.
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YAPITAL
Building a global e-payment solution
As a society we are not only driven to change, but change for the better. Some focus on their inner being while others achieve their goals through messaging and action. Whether it's a better way to live or a smarter way to pay one thing holds true, change is good. Yapital was a payment solution created and launched for the Otto Group of Companies, so they could save millions in credit card fees.
To start, we teased the idea of "a better way to pay" in the market with a change the exchange campaign to build excitement around our evolution in epayment. We then launched the product and brand online with the idea of paying fast, easy and safe the Yapital way.
