DUOBRII
Get The DUO On Your Side (DTC/HCP)
Get ready to meet “The DUO,” Hal(obatesol) and Taz(arotene). The two ingredients in DUOBRII Lotion that work better together to treat moderate to severe plaque psoriasis.
These campaigns shared a unified creative concept, but targeted patient and healthcare professional audiences with unique strategies and messaging. DTC: The DUO represented a moisturizing lotion that has their back, their arms and everywhere else flair-ups occur. Finally giving them a topical treatment option they can continue using until their skin is clear. HCP: The two characters demonstrated synergy and nodded to their MOA. DUOBRII provided a safe and effective topical therapy in which a steroid and a retinol combined to result in improved outcomes.
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REPATHA
Reduce Your Risk for Real-New Indication
If you have heart disease and still can’t get your LDL high cholesterol down, you’re at risk of a cardiovascular event. And that means a heart attack or stroke can strike at anytime. But many lose sight of this risk. That’s a real problem. In this campaign we rip people out of complacency by graphically showing them what it would feel like to get pulled away from what matters most—the people they love.
REPATHA
Your Path to Progress-Drug Launch
When it comes to lowering your bad cholesterol, the struggle is real. And even though you do what you can to lower your LDL, you just can't seem to get anywhere. Until now. In this campaign we show how Repatha dramatically drops your bad cholesterol and finally gets you on the right path.
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NuvaRing
SwimAlong
In order to capitalize on the overwhelming success of our Swimmers spot that achieved the highest level of brand awareness of any other spot in the history of Schering-Plough, won a Silver Clio and started a cult following on YouTube with spinoffs and reenactments, we created SwimAlong.
The commercial not only continued to build brand equity, we were able to be more relevant to a younger audience and drive more women to the doctor’s office. But perhaps the best part is, we didn’t have to reshoot the fair balance.
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Enbrel
Bridge The Gap.
Rheumatoid Arthritis is a devastating disease that can render someone practically immobile. However, because it shares the arthritis name people mistakingly associate it with the elderly and don’t realize just how painful RA can be.
The idea behind this campaign not only won the pitch for the agency, it demonstrated how Enbrel can help those with RA get back to their lives and live better (of course I couldn’t say that with a medical legal department looking over my shoulder). As well as communicate to others and provide an understanding of how RA can separate someone from their family, their job and the things they love.
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