Alexian Brothers Hospital
A Healthy Community Starts Here.
With Healthcare being at the front of many debates and issues, how does a small private hospital network, in a cluttered market, with competition from leading university hospitals become the community's hospital of choice? By extending its mission of providing healthcare beyond its walls and becoming the hospital that doesn't want you sick in the first place.
This campaign used traditional and non-traditional methods to bring this simple message to the public. We branded community events, local gathering places and sponsored healthy activities, all with the goal of keeping the community healthy. The results far exceeded expectations with a 66% increase in web traffic, 97% rise in brand awareness and an ROI of 22:1.
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Memorial Sloan Kettering
Working Together Towards a Cure.
Memorial Sloan Kettering is one the premier Cancer Centers in the world. They have the most prominent doctors and are continuously making breakthroughs in cancer research. So people began thinking they didn't need any help, or donations. Which just wasn't true. We needed to remind people to give, and why giving to MSK matters more. Why even small donations go further. It all comes back to the reality that everyone has a personal connection to cancer and we all have to work together if we are ever going to find a cure.
