My partner, Ron ‘CAS’taldo and I founded a Creative and Strategic Consultancy called, “RUCAS.” Here’s what followed:
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Moving Stories — Original Content Series
Everyone’s story of why and where they move is different. Yet, it's something we all eventually go through and can relate to in life.
In this series we uncover stories of men, women, couples and families moving. In doing so, we tap into all the uncertainties, celebrations, hopes, stresses and fears that are part of their journey.
Synopsis: “Moving Stories” grasps the raw emotion that comes with the act of moving through shared and relatable stories. it helps viewers understand and learn from shared experiences and a community built around curated content and added resources.
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Launched RUB BBQ in Las Vegas
When RUB BBQ, one of USA Today’s top 10 BBQ restaurants, came to us with the tall order of becoming a relevant dining experience in a crowded Las Vegas market we rolled up our sleeves and dug in. Developing a strategy and creative concept that separated them from the competition by promoting the very thing that makes them unique—their low and slow cooking technique.
By serving up a recipe for creative executions that was based around the time it took to properly smoke its meats and paring it with targeted messaging that played into specific media locations, RUB BBQ, fast town, slow cooking was born.
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Fido’s Fences
Anytime your love of advertising shakes paws with your passion for pets it’s a win. Here, RUCAS partnered with a local Fido’s Fences to create a traditional ad campaign that not only got their business noticed, it trained pet owners to come.
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The HotShot DIY Video Series
Developed a “Be Your Own Exterminator” series for YouTube to educate people on their line of bug and insect products and how to use them.
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Majestic Steel B2B Rebrand
When the nation’s leading provider of sheet steel and related products comes in for fresh spin on their marketing, you get excited. Then you learn a lot about steel. Their efficiency and quality standards set them apart from all other distributers and the sheer volume of product delivered is staggering. This family owned business wanted to define their brand with a campaign that would get attention. We developed the idea that Majestic Steel is steel’s happy place, and the place to go for all things steel.
Being such a male dominated industry, we appealed to the audience by using humor and everyday guy language to redefine how the brand communicates with its b2b customers in print, outdoor and online with a fresh tone and a steel-side chat.
