Heart Valve Disease — Edwards Lifesciences
ReachForTheHeart.com
Millions are living with heart valve disease and don’t even know it. We’re changing that. By creating a multi-media campaign that urges people to reach out for loved ones, for themselves and to doctors to ask for an echocardiogram, the only sure way to diagnose. We even developed the acronym L.I.S.T.E.N. so everyone will know and no longer ignore the symptoms they need to look out for.
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AxSpa & SpA — UCB
The RHEUMuseum.com
There have been significant advances in the understanding of the pathobiology of axial spondyloarthritis (axSpA) and psoriatic arthritis (PsA). To bring this information to light in an intriguing way and inspire 6,500 rheumatologist to reassess if patients are achieving optimal disease outcome goals we created RHEUMuseum.com. Under a charter of curiosity, rich clinical information is transformed into a one-of-a kind gallery that blends art and science together, creating an immersive, interactive experience.
Since it’s opening, specialists have been virtually exploring its halls and spending an average of three minutes on each page, taking in the exhibits that put the clinical manifestations, immunobiology, and cytokine pathways on full display—resulting in a 90% scroll depth.
This deeper understanding can hold the key to raising the standard of care and optimizing outcomes for patients.
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HPV — Abbvie
It’s Cure Time
No one likes to talk about hep C. So in order to get them talking, we created an unbranded campaign that educated and informed consumers and healthcare professionals about new treatment options. Using targeted print, editorial articles and in-office posters we were able to shed new light on this virus, and leave no doubt that the time to cure is now.
